A decade ago, the team behind the products was invisible in e-commerce. But with social media, everything has changed. Facebook and other social networks have made the online experience – especially in e-business – more personal and human.
Now we want to see faces! People want personal information and connections. As DoMyWriting says, this has gone so far that many consumers prefer to see social media profiles over traditional portfolios or resumes.
So here’s a selection of the best team pages to date.
Sub Rosa
One of the standout examples is Sub Rosa. They deviate from the usual face-centric approach of team pages. Instead of showing team members’ familiar headshots, they show what’s usually hidden from view.
We don’t know if the team at Sub Rosa literally turned their pockets inside out for this design, but the concept of their team page is genius. It asks you to look beyond the surface and connect with the team more genuinely.
This design choice showcases each team member’s individuality and the company’s creative vibe. By breaking the rules, Sub Rosa created a memorable and engaging experience for the visitors and encouraged them to connect with the team on a deeper level.
Overall, Sub Rosa’s team page inspires people to think outside the box and present a team in a way that’s both unique and meaningful.
Alquimia WRG
How well do you know your chemistry? Alquimia WRG has an excellent solution for its “Meet Our Team” page: It presents each team member as a chemical element. This is a great way to showcase each member’s individuality and the collaborative nature of their work.
It’s not just chemistry; it’s Alquimia itself. The underlying message is strong: everything they touch turns to gold. This metaphor means the team’s collective expertise and creativity can turn ideas into magic.
By using this theme, Alquimia WRG is communicating its brand and values. The playful yet meaningful representation of team members as elements in a chemical reaction shows how each individual contributes to the overall success of the company.
This design grabs the visitor’s attention and reinforces the notion that collaboration and synergy are at the heart of what they do. Stink Studios’ team page is an excellent example of how to combine creativity with a strong message and make it memorable for everyone who visits.
Stink Studios
Lightness is a theme throughout the design of Stink Studios’ team page. Their approach feels effortless and confident, as if no problem is too big for their team. The workflow they show is light and airy, just like the UI on the screen.
The background colors used throughout the page add to their fun personality. These colors are welcoming and say they want to work with young, active people. Stink Studios are saying they live for creativity and innovation and hate boredom and conservative thinking.
This design reflects their brand and speaks to a dynamic audience that loves new ideas and a lively approach to work. By showing their team in such a fun and engaging way, Stink Studios is positioning itself as a forward-thinking agency ready for the next big project.
360i
360i’s team page is a mobile and business-focused design. The navigation is fast, and the visuals are sharp; it’s like being in a Formula 1 racing car. This is the pace of the digital marketing industry.
The cold colors used throughout the page say clients will be treated with the utmost seriousness and professionalism. These colors are trustworthy and reliable, which is important for a business that needs to deliver results for its clients.
It’s a trendy, rich, and very official design that balances modernity with corporate style. This appeals to clients and makes 360i a leader in the industry, ready to take on complex problems with expertise and accuracy.
By showing their team in this polished and professional way, 360i is saying they’re committed to excellence and can meet the demands of a competitive market. Their team page is a great example of how design can reflect a brand’s values and approach to client relationships.
Leap
Leap Company’s team page has a super creative drop-down menu that allows visitors to engage with the team in a fun and interactive way. You can choose to learn more about specific types of employees, such as “Pet Owners,” “Film Geeks,” or “Sports Junkies.” This is a great way to show off the diverse interests of the team and the company culture that values individuality and personal passions.
In my opinion, this is a great way to break the mold of the traditional team page. Instead of the usual headshots and bios, Leap encourages visitors to connect with the team on a more personal level. It’s nice to see a company that celebrates the individual quirks and hobbies of its employees, making the workplace feel more human and approachable.
It’s clear the team at Leap works well together as they share common interests that bring them together. Whether they’re “beer nuts” or “caffeine addicts,” these playful labels show a fun workplace where employees can bond over shared hobbies and interests. I think this is important for creativity and innovation; when team members feel comfortable being themselves, they’ll contribute more and collaborate better.
By allowing visitors to see the people behind the roles, Leap is humanizing its team and making the page feel more welcoming. This design is not only more engaging but also says the company values its employees as individuals with stories and interests.
Globule Bleu
Globule Bleu has a mesmerizing kaleidoscopic puzzle on their team page. This is a far cry from the traditional team page full of social media links, bios, and formal photos. Instead, they offer a refreshing experience that includes a piece of favorite literature, a three-track music playlist, and a personal photo of each team member.
In my opinion, this is a great design. By stripping away the formalities, Globule Bleu allows visitors to connect with the team more personally and emotionally. The inclusion of favorite literature and music shows individuality and invites the visitor to engage with the team’s interests and passions. It’s a great way to convey the team’s vibe without needing lots of text or conventional imagery.
I think this approach feels more authentic and human. It allows potential clients and collaborators to see the team as real people with different tastes and interests rather than just a list of job titles. This is especially important in today’s market, where consumers value transparency and connection.
Plus, the lack of social media links and formal bios creates an air of mystery that can pique the visitor’s interest. It encourages them to explore and discover more about the team through curated content rather than just reading a list of qualifications. This is more engaging and reflects a more confident and creative brand.
Lateral
On the Lateral team page, each team member seems to be watching your every move and listening to your every whisper. This is a powerful message: you’ll be treated like royalty, every whim catered for.
I think this is bold and works. By creating an immersive experience where team members appear to engage directly with the visitor, Lateral is establishing an instant connection and attentiveness. It’s a great way to convey their customer service and personal attention, which can be very appealing to potential clients.
The idea that no one will resist being seen is true. In a world where consumers often feel overlooked or undervalued, Lateral’s team page stands out by making the visitor feel seen and heard. This kind of recognition can really enhance the customer experience and make clients more loyal and choose Lateral over the competition.
Plus, this design says a lot about the brand. It says Lateral is not just another faceless company; they’re a team of individuals who really care about their clients and will go the extra mile to meet their needs. This personal touch can be a game changer in building trust and rapport with customers.
Targetprocess
Targetprocess has taken the usual “Meet Our Team” page and turned it on its head. Instead of the usual headshots and bios, they’ve shown all their staff from head to toe, with full-body shots that add an extra dimension to the page. With a single click, visitors can move entire departments around the screen to create an interactive experience that’s both engaging and new.
I think this is a great departure from the usual team page. By allowing users to interact with the layout, Targetprocess is grabbing attention and inviting visitors to explore the team in a dynamic way. This level of interactivity can make the experience feel more personal and memorable and sets them apart in a crowded market.
The message is clear: if the company is willing to show the team in such an open and interactive way, customers can expect the same level of transparency and care. It says Targetprocess values collaboration and teamwork, which is very reassuring for potential clients looking for a trustworthy partner.
Plus, this design is modern and forward-thinking. It shows that Targetprocess isn’t afraid to break the rules and is creative in its communications. This willingness to think outside the box will resonate with clients who like fresh ideas and a different approach to problem-solving.
Blue Fountain Media
Blue Fountain Media has a fun and interactive team page with two modes: “Party On” and “Party Off.” This clever dualism shows the serious Monday morning face and the Friday night party animal. It illustrates the agency’s culture where work and play are balanced.
I think this is both entertaining and refreshing. By showing the team in such a playful way, Blue Fountain Media is saying they value productivity and fun. This balance is key in creative industries where a positive work environment can lead to more innovation and collaboration.
The idea the team members are working or partying reflects a dynamic agency culture. It says when they’re not delivering exceptional results for their clients, they’re celebrating their wins and building relationships. This kind of culture is very attractive to potential clients as it shows a team that’s dedicated and passionate about their work.
Plus, this lively representation may be why Blue Fountain Media appears on many marketing top lists. A strong, cohesive team that knows how to work hard and play hard will deliver great results, and that reputation will attract new business.
Big Cartel
Big Cartel is a platform by creatives for creatives whose team page reflects that perfectly. They show a collection of funny private videos, each condensed into 6-second clips. This is a great way to show the team’s playful side and their commitment to creativity and innovation.
I think this is very effective. By using short, engaging videos, Big Cartel grabs visitors’ attention and invites them to experience the team in a fun and dynamic way. The variety of content – from collages of different clips to slow-motion web selfies and even images of abandoned streets – is surprising and keeps the viewer engaged. It’s a nice change from the usual team bios and headshots that populate corporate websites.
The videos are so good because Big Cartel is creative. Each clip, no matter how mundane, is turned into something beautiful and entertaining. This shows the team’s artistic side and also that creativity can be found in everyday moments. It’s a great reminder that inspiration can come from anywhere and encourages the visitor to think outside the box.
Plus, this playful approach aligns perfectly with Big Cartel’s mission to support artists and makers. By showing their own creativity, they set an example for their users that being individual and funny can lead to real connections. This will resonate with their target audience, who will appreciate the lightheartedness and relatability of the team.
Little Tips for a Creative Team Page
Like those team pages? Good, now create your own! While you should invest in proper photography and be creative with the descriptions of your colleagues, there are many other elements you can add to make your team page stand out.
1. Have Fun
First and foremost, have fun! This is the number one tip I can give you. A creative team page should reflect the personality and spirit of your team. But make sure no one feels uncomfortable with the content. A great team page is not only a tool to attract new customers but also a way to boost the morale and esprit de corps of your little army. When team members feel good about how they are represented, it creates a sense of pride and unity.
2. Show Your Job Openings
The creative team page is a great place to show you’re hiring. Use this space to show your company culture and the type of people you’re looking to bring on board. This will attract like-minded talent who resonate with your values and creative approach.
3. Try Video
Consider adding a video to your team page. Video gives a dynamic view of your team in action, people in their everyday environment. No need for scripted performances. Authenticity is key. With today’s internet speeds, you don’t have to worry about the page getting too heavy. A well-made video can capture the essence of your team and make the experience more engaging for the visitor.
4. Use Modern Design Techniques
You’ll be surprised what you can do with modern HTML and CSS. Don’t restrict your design team’s creativity! Let them experiment with new layouts and interactive elements to make your team page look and feel amazing and memorable.
5. Large Teams
If you have a larger team, consider breaking it up into departments using visual tricks. This will help the visitor navigate the page more easily and understand your company’s structure. Grouping team members by their roles or departments will also show the diversity of skills within your business.
6. Be Responsive
Team pages should be responsive. In fact, all pages on your site should be responsive, but this is especially important for a design-heavy team page. Challenge your e-commerce team to get fast performance and a nice layout. A smooth user experience is key to keeping the visitor engaged.
7. Add the Surprise Factor
In 2017, the surprise factor became a must-have for team pages and is still relevant today. Visitors are looking for something unexpected. Whether it’s an interactive element, a unique design element, or a quirky fact about team members, don’t disappoint! Surprise your audience, and they’ll remember the experience and want to explore more.